VIP & Press Club

by Studio Briand Berthereau

Pavilion 7.3

WE’RE DARING to focus on space and use to design the VIP & Press Club at EquipHotel Paris 2024. That’s the guiding principle adopted by Joran Briand & Arnaud Berthereau, from the studio of the same name, which they founded in 2011, with circles as a backdrop.

This simple, graphic, playful shape is found on floors, partitions and table tops, and echoes the rhythm of suspended globes of light. All of this is combined with a set of long, uninterrupted banquettes, which blend seamlessly with the carpeting, bistro-inspired chairs and a sculptural bar, “like an architectural piece,” says Arnaud Berthereau.

The result is a work of precision, dominated by blue and sienna. The entire design is embellished with textiles for the cushions and backrests of the banquettes, made from recyclable materials. It’s all about beauty that makes good sense.

Sponsors and partners

Partners

BRINTONS • GH PARTNERS • HISLE • KANN DESIGN • LEDSC4 • LEGRAND • L’INFUSEUR • MERCADIER • MOBITOBI • NESPRESSO PROFESSIONNEL • NESTLE WATERS (PERRIER & VITTEL) • PERNOD RICARD • SMIXIN INNOVATIONS • SPARKTEEZ • TABLEAUX PARIS • VESCOM

The agency

Founded in 2011 by Joran Briand and Arnaud Berthereau, Studio Briand & Berthereau works in space design, object design and graphic design.

Its philosophy can be summed up in a few words: do the most with the least. This approach, which can be described as ‘frugal’, aims to achieve the perfect balance between form and use, while optimising the solutions to the constraints inherent in each project.

To do this, we like to make the materials “speak” for themselves by going to the essential, to the obvious. We try to pare down the design of each object to rid it of all superfluous elements and heighten its emotional power.

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